The Mission
Pursue It exists to inspire a generation to chase their God-given calling with discipline and passion, whether that's pursuing God, relationships, fitness, or the dreams He's placed in your heart.
We're not just another clothing brand. We're a movement.
Our Story
Pursue It was founded in January 2026 by Forrest Devore and Rose Patton, a young couple united by faith, fitness, and a shared calling to build something greater than themselves. What started as a prayer for direction became a vision: to create a Christian fitness brand that doesn't just sell clothing but inspires others to live with purpose and pursue what God has called them to do.
We're not just another clothing brand. We're a movement for those who refuse to settle, for the younger generation in the gym who loves God and wants to chase their calling with everything they've got. We believe that discipline isn't just about fitness; it's about relationships, faith, and every area of life where God is calling you forward.
Even though we're building this brand long-distance, (Forrest in Texas, Rose in Illinois) we're proof that when God calls you to something, distance, age, and obstacles don't matter. You pursue it anyway.
"I press on toward the goal to win the prize for which God has called me heavenward in Christ Jesus."
Philippians 3:14
Rose Patton
Rose Patton is a 15-year-old, author, speaker, and podcaster who has been living out her calling since she started The Blessed Bonds Podcast. Through her podcast, she's brought on high-level entrepreneurs and leaders in the Christian space to share their stories and inspire others to find their purpose. She's also written two devotionals: Better Believe It, a 30-day devotional, and Believe It or Not, a 50-day devotional written specifically for teenage girls to discover their calling and start pursuing it.
Rose didn't wait for the "perfect time" to start. She felt called, and she pursued it. Her heart is to help others, especially young women, realize that they have a God-given purpose and the power to chase it with boldness and faith.
Forrest DeVore
Forrest Devore is a 15-year-old author, grip strength coach, and competitive arm wrestler with a God-given talent for strength. What started as a natural ability became a disciplined pursuit; training consistently, pushing limits, and building strength that goes beyond the physical. But for Forrest, it's not just about fitness. It's about pursuing what God has called him to do.
When Forrest heard a speaker talk about writing books, something clicked. Even though he had no idea how to write a book, he felt called to write Get a Grip, one of the first books dedicated entirely to grip strength. He pursued it, and he did it. Now, as a fitness coach, he's helping others build strength, discipline, and the mindset to pursue their own God-given talents.
Building together
Forrest and Rose met in February 2025 and knew almost immediately that God was calling them to build something together. After praying about what could move their relationship forward and serve a greater purpose, Pursue It was born. Even though they had no experience running a clothing brand, they felt the calling, so they pursued it.
This isn't just a business for them. It's a partnership rooted in faith, a shared vision to inspire others, and a commitment to chase what God has placed on their hearts. They're building Pursue It as a couple, for couples, and for anyone who's ready to stop waiting and start pursuing.
The Vision
Pursue It is just getting started. In the coming years, we're building more than a brand, we're building a community. Our vision includes opening a Christian gym, creating couple-based clothing lines, and fostering a community where people can come together to pray, grow, and encourage one another in their callings.
We're not here to just sell shirts. We're here to remind you that you have a calling. You have a purpose. And it's time to pursue it.
Welcome to Pursue It